Abyssinia Bank, through its new campaign “The only card to the World Cup, powered by Visa”, will be awarding lucky visa cardholders a trip to the FIFA World Cup scheduled to be held in Qatar between November 20 and December 18, 2022. The move was made possible through a partnership program with Visa. The move aims to promote digital payment services in the Ethiopian market by encouraging Abyssinia Visa cardholders and users to trade with the card.

The highlight of this deal will be a gift to two lucky Visa cardholders, as well as two family members or friends of their choice (for a total of four people) who will be sponsored to travel to Qatar, one pair to watch the first round qualifying matches and the other pair to watch the second-round group matches.

This grand prize includes a two-night stay at a 5-star hotel, a shopping allowance, an up-close backstage experience, and the chance to see two series of games.

In this campaign, 55-inch TVs, laptops, smart phones, power banks and other exciting prizes are offered to Abyssinia Visa card customers who have made the most transactions.

Furthermore, Abyssinia has a variety of fun and exciting activities prepared under the same theme, the details of which will be unearthed as the World Cup games get closer. 

Source: Abyssinia Bank, FIFA

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Hanna is an aspiring economist in her final year at Addis Ababa University. She has written hundreds of insightful daily stories, analyses, and features about the Ethiopian economy and beyond.

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