Berbera Market (, an e-commerce platform with the objective of connecting the greatest local products and merchants to a new client base, aims to preserve Ethiopians’ traditional shopping experience by opening virtual stores.

Customers can visit virtual storefronts within a 7-kilometer radius, view product descriptions, compare pricing, and check real-time availability of things using the platform.

Berbera’s platform includes roughly 45 active sellers who supply over 600 items. They have a transaction of Birr 100,000 up to now and the most common product types sold on the platform are fashion and related accessories, such as shirts, sweatpants, suits, and t-shirts, as well as electronics and domestic supplies.

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