NeoGames S.A. (Nasdaq: NGMS) subsidiary BtoBet, a leading sports betting supplier, has extended its presence in Africa announcing a deal with Ethiopian retail and online brand UtopBet.

Through this long-term agreement BtoBet will further strengthen its position as the leading sportsbook supplier in Africa, as it goes live for the first time in the East African country, as its presence now covers 28 different jurisdictions.

UtopBet, a well-known sports betting operator in the country, will provide a wide portfolio of bet offers relating to local and international sports events, and will seek to diversify its content offering with a comprehensive list of virtual sports games.

Apart from its proprietary sportsbook platform, BtoBet will also be providing other sports betting services, specifically related to Risk Management.

Moti Malul, NeoGames’s CEO, said: “We are pleased to further strengthen our presence in Africa, by going live in the highly competitive Ethiopian market. UtopBet is one of the more well-known brands in the local market and I am pleased that the choice to power their retail and online channels fell on our flexible solutions and services. I am confident that together we will reap excellent results on the long term.”

About NeoGames

NeoGames is a technology-driven innovator and a global leader of iLottery and iGaming solutions and services for regulated lotteries and gaming operators.

The Company offers its customers a full-service suite of solutions, including proprietary technology platforms, two dedicated game studios with an extensive portfolio of engaging games – one in lottery and one in casino games, and a range of value-added services.

The recent strategic acquisition of Aspire Global Group enables NeoGames to offer the most comprehensive portfolio across iLottery, an innovative sports betting platform from BtoBet, an advanced content aggregation solution from Pariplay, and a complete set of B2B Gaming tech and Managed Services.

NeoGames remains an instrumental partner to its customers worldwide, as it works to maximize their revenue potential through various offerings, including regulation and compliance, payment processing, risk management, player relationship management, and player value optimization.

NeoGames strives to be the long-term partner of choice for its customers, empowering them to deliver enjoyable and profitable programs to their players, generate more revenue, and maximize proceeds to governments and good causes.

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Source: GlobalNewsWire


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