Wu Peng, Director-General of the Chinese Ministry of Foreign Affairs Department of African Affairs, wrote on Twitter that Ethiopia’s coffee exports to China, one of the top destinations for coffee exports, had increased by 196 percent in 2021. (MFA).

Further, the Director-General said, Ethiopia’s coffee production will more than quadruple in the coming harvest. He claims that Chinese consumers adore Ethiopian coffee.

Ethiopian coffee exports generated a record-breaking 1.4 billion USD in revenue during the fiscal year 2021-2022, which ended on July 7th.

It is remembered that on January 19, 2022, only one second was required to sell more than 11,200 bags of Ethiopian coffee. That’s what happened on January 19, 2022, when Ethiopian Coffee Brands were launched on China’s Largest E-Commerce Platform, Alibaba (Tmall Global), in collaboration with the United Nations Economic Commission for Africa (ECA) and the Ethiopian Government.

The primary objective of the initiative , according to ECA, is to leverage the infrastructure provided by the electronic World Trade Platform (e-WTP) in creating an enabling environment to promote e-commerce and tourism for African entrepreneurs, whilst bringing quality African products into the Chinese market.

The launch has set in motion a community project on Tmall Global whereby, for each bag of coffee sold, a special donation will be made to purchase school supplies for Ethiopian primary school students. H.E Gebremeskel Chala, Minister of Trade and Regional Integration for Ethiopia indicated that “through your purchases, support, and the power of e-commerce, the cooperation will benefit coffee farmers, SMEs and students in Ethiopia.”

First proposed by Alibaba Group founder Jack Ma in 2016, the eWTP has been recognized by the G20 and launched in China, Malaysia, Belgium, Rwanda, and Ethiopia. It is a private sector-led, multi-stakeholder initiative offering SMEs easier access to new markets via simple and straightforward regulations. It also offers training and support in areas such as e-commerce, logistics, financing, cloud computing and mobile payments.

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The opinions expresses here in the post "China's Coffee Imports From Ethiopia Increased By 196 Percent in 2021" are those of the individua's contributor(s) and do not necessarily reflect the views of Business Info Ethiopia , BIE Intelligence PLC, its publisher, editor, or any of its other contributors.

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