Addis Ababa, Ethiopia (11 April 2023)

A new and exciting way of shopping for locally sourced products has arrived in Ethiopia, courtesy of Saba’s new Telegram bot. This innovative tech-enabled logistics company has launched a platform that offers on-time deliveries of items to both your home and/or your business, making the process of picking up your order at the shop of your choice simple and expedient. Bulk products are also available at a discount.

Saba Market offers a wide range of items, including fruits and vegetables, snacks, animal products, traditional food and spices, cleaning materials, baby products, clothing, women’s sanitary products, and much more. The online shopping experience is effortless, and consumers can enjoy flexible delivery options to get their groceries delivered exactly when and where they need them.

While Saba Market offers a wide range of benefits for consumers, it is worth noting that the delivery fee is fixed at 130 birr. This means that even if a consumer orders a single bread roll that costs 6 birr, they will end up paying 136 birr. For consumers who only want to purchase a few items or small orders, this may not be a cost-effective option.

To purchase goods on Saba Market, consumers can follow the intuitive steps laid out in the telegram bot or visit the website and create an account by providing personal information and payment details. From there:

  • Browse the catalog and filter products by category, price, and other attributes.
  • Add desired products to the cart and proceed to checkout.
  • Enter shipping information and select a shipping method.
  • Review order details and payment information.
  • Complete the purchase by clicking the “Pay” button.
  • Receive an email confirmation of the purchase and check the order status in their account.

Saba is an innovative platform that leverages technology to streamline the supply chain and enable interregional and intra-African commerce. It is currently operational in Ethiopia and Nigeria, with plans to expand to other African countries.

Source: Saba Market


The opinions expresses here in the post "Online Shopping for Groceries Made Easy with Saba's Telegram Bot in Ethiopia" are those of the individua's contributor(s) and do not necessarily reflect the views of Business Info Ethiopia , BIE Intelligence PLC, its publisher, editor, or any of its other contributors.


Hanna is an aspiring economist in her final year at Addis Ababa University. She has written hundreds of insightful daily stories, analyses, and features about the Ethiopian economy and beyond.

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