MAFI MAFI, an Ethiopian sustainable fashion brand owned by Mahlet Afework that creates ready-to-wear collections while preserving ancient traditions and empowering marginalized artisans, is one of the six finalists in the 2021 Tommy Hilfiger Fashion Frontier Challenge, chosen from over 430 applications from startups and scaleups around the world.

The third edition of the program aims to continue amplifying and supporting black, indigenous, and people of color (BIPOC) entrepreneurs who are working to advance their communities while fostering a more inclusive future of fashion, based on Tommy Hilfiger’s sustainability vision to Waste Nothing and Welcome All.


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